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BOLDLY SAFE.
BOLDLY STRONG.
Backed by science.
full of b.s.

Industrial strength cleaning solutions with safer chemistry and proven performance.

Download SDS

Two CLR PRO gallon jugs: Industrial Degreaser and Industrial Max, colored labels, white caps.
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INDUSTRIAL maX

INDUSTRIAL MAX - WHEN ALL ELSE FAILS

We won’t ask questions. We’ll pretend like this never happened. When nothing else cuts it, Max crushes it.

 

Selected as winners in the 2026 CleanLink Reader Choice Awards for performance and innovation. Click here to learn why these products are preferred by facility experts and industry professionals nationwide.

Discover Industrial Max

2026_CL_ReaderChoiceAwardLogoWinner
CLR spray cleaner and gallon jug of calcium, lime, and rust remover for facilities maintenance.

Maintenance Massacre?

Industrial strength cleaning solutions with safer chemistry and proven performance.

Valentine’s Day Food Fight? Rapid firepower for cleaning restrooms, break rooms, entryways, and more. Made for janitorial pros who want to leave the scene without a trace.

Browse Facilities Solutions

Two 1-gallon CLR PRO bottles: Rust Remover and Radiator Flush & Cleaner for automotive use.

Automotive annihilation

DAILY AUTOMOTIVE SOLUTIONS

Kick grease, oil, and grime in the teeth. Safe on metal and paint, berserk on buildup, and fast enough to keep up with your crew.

Browse Automotive Line

Four product lines. No excuses.

Designed to eat dirt and ask for seconds.

MAINTENANCE MASSACRE

Three CLR Pro gallon bottles—Drain Maintainer, Calcium-Lime-Rust Remover, and Mold & Mildew Remover.

FACILITIES MAINTENANCE

Valentine’s Day Food Fight? Rapid firepower for cleaning restrooms, break rooms, entryways, and more. Made for janitorial pros who want to leave the scene without a trace.

See Facilities Products

AUTOMOTIVE ANNIHILATION

Two bottles, Radiator Flush & Cleaner and Rust Remover, in an auto shop with cars on lifts behind them.

Automotive

Kick grease, oil, and grime in the teeth. Safe on metal and paint, berserk on buildup, and fast enough to keep up with your crew.

View Automotive Products

INDUSTRIAL ELIMINATION

Two CLR PRO one-gallon containers: Vehicle Lime Remover and Industrial Systems Flush, in industrial setting.

INDUSTRIAL

The contract killer of heavy-duty jobs in manufacturing, food processing, and warehouses. 
Assassinate messes without wrecking your surfaces.

View Industrial Sollutions

INDUSTRIAL MAX

Three CLR Pro Degreaser containers—two 1-gallon jugs, one 32oz spray—on a dark background.

INDUSTRIAL MAX

We won’t ask questions. We’ll pretend like this never happened. When nothing else cuts it, Max crushes it.

Explore Industrial Max

Resources

SDSCleaning TipsHow To Videos

Pro gets it done.
Max crushes what’s left.

Reach for PRO every day. Reach for MAX on THOSE days.

Three CLR cleaning bottles—Rust Remover, Calcium Lime & Rust Remover, Mold & Mildew—on white background.

FOR EVERY
DAY JOBS

For the pros who need to clean hard and move fast, CLR PRO delivers tough-as-nails performance without the harsh chemicals. Safe, certified, and ready for the daily grind.

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Two CLR gallon bottles labeled Industrial Degreaser and Descaler for industrial cleaning purposes.

FOR THE
WORST JOBS

For the pros who need to clean hard and move fast, CLR PRO delivers tough-as-nails performance without the harsh chemicals. Safe, certified, and ready for the daily grind.

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Tough jobs. proven solutions

CLR Stainless Steel Cleaner can with blue label and silver label.

Stained stainless?

Try CLR Brands Stainless Steel

One-step, ready-to-use, foaming action cleaner removes dirt, residue, and fingerprints from stainless steel surfaces.

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Spray bottle labeled Multi-Surface Restroom Cleaner with a white and yellow trigger nozzle.

Feeling the bleach burn?

Switch to CLR PRO Restroom Cleaner

An effective way to remove dirt, calcium, lime, hard water deposits, and soap scum without using typical bleach and harsh acids that can harm workers and surfaces.

Explore Restroom Cleaner

1-gallon CLR PRO Industrial Systems Flush with white cap, labeled for industrial cleaning use.

Heat exchanger hurting?

Tag in CLR PRO® Industrial Systems Flush

EPA Safer Choice ingredients help avoid weakening or damaging rubber gaskets and corrosion on metal. Clean regularly without worry.

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UPDATES & EVOLUTION

Your fix for the new & noteworthy

NEW DROPS

Mechanic working on a vehicle engine in an automotive repair shop, using a cloth to clean or service engine components.

INDUSTRIAL Assets

Got problems with grease, oil, and grime? How about scale and rust? This industrial duo gets the job done no questions asked.

View the Industrial Duo

NEWS

Woman,Cleaning,Concrete,Pavement,Using,High,Pressure,Washer.

Navigating Degreasers

Let’s face it: When it comes to choosing the right degreaser for your facility, there are a lot of options. The type of degreaser you use depends on a myriad of factors. Read the article and get educated.

Explore the Degreaser Guides

This ain’t our first rodeo
it’s our arena

Future-facing formulas. History-backed hustle.

Collection of CLR cleaning products, including Power Plumber, Calcium Lime & Rust Remover, Bath & Kitchen Cleaner, and Mold & Mildew Remover, displayed together.

How it all started

Get to know the story of how a determined salesman, an ad guy, and a warehouse full of product created the #1 selling metal cleaner and the iconic CLR brand.

Three men in suits smile together in a black and white photo, standing closely in a formal setting.

the 1940’s

In 1949 Manny Gutterman founded Manny Gutterman & Associates, Inc. as a national sales representative organization. This new company was dedicated to selling all types of proprietary products to chain drug, variety, hardware and department stores and also established an ethical and reliable channel for "close-out" merchandise.

THE HAIR WIZ
COMMERCIAL

The Hair Wiz was a featured product from one of the variety chains in the 40’s.

THE HAIR WIZ
COMMERCIAL

The Hair Wiz was a featured product from one of the variety chains in the 40’s.

Boy sits as someone brushes his hair at home; patterned wall visible in the background.

the 1960’s

A friend in advertising asked Manny to sell a warehouse full of cleaning product in barter from a bankrupt client. Of course he accepted the challenge and Jelmar, LLC. was born. Manny – along with sons Steven and Arthur – reformulated and repackaged the abandoned product and sold it as Tarn-X® Tarnish Remover.

Tarn-X cleaner bottle in front of a classic car’s wire-spoke wheel and red fender.

THE TARN-X®
COMMERCIAL

The original Tarn-X as seen on TV commercial showed people how to polish silver.

Decorative silver platter with crab legs on a white tablecloth, close-up view.

the 1980’s

Manny, Arthur and Steven were meeting with business partner Al Eicoff to develop a product that could serve as a complement to Tarn-X. A powerful lime and rust remover was developed. And after some struggles to find a name for the product, CLR® Calcium, Lime & Rust Remover was born.

CLR cleaner bottle and four colorful cassette tapes on a pink surface, tapes arranged diagonally.
Three colorful cassette tapes labeled A and B arranged diagonally on a pink background.
Two glass bottles shown side by side, with the left bottle appearing clear and clean and the right bottle containing visible residue or buildup.

THE 2000’S
& BEYOND

In 2007, Alison Gutterman continues the family legacy and became the president of Jelmar. , Jelmar developed and grew CLR into the company’s second nationally-recognized cleaning brand. Jelmar continued to develop new and innovative products, including CLR Bath & Kitchen Cleaner, CLR Power Plumber, CLR Mold & Mildew & More.

Three CLR cleaning products—Power Plumber, Calcium Lime & Rust Remover, Bath & Kitchen Cleaner—on countertop.

Today’s CLR COMMERCIALS

CLR Brands® current advertising features a CLR Brands® product that is overqualified for almost every household mess.
Been There. Outdone That

CLR Calcium, Lime & Rust remover bottle on bathroom surface with "Been there. Outdone that." in bold text.

Big Claims? Bigger Receipts.

Feel free to check our references.

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