An important statement from our President, Alison Gutterman.

Jelmar has helped our customers fight the clean fight for more than 50 years. Under no circumstances should our products be ingested or injected into the human body or used topically. Please follow the usage instructions on our product labels. The best way to prevent illness is to avoid being exposed to COVID-19. Wash your hands, stay at home, practice social distancing and listen to the advice of public health experts. We wish you and your family health and happiness during this difficult time.

For more information on how our products are intended to be used, visit our product page.

How it all started

Get to know the story of how a determined salesman, an ad guy, and a warehouse full of product created the #1 selling metal cleaner and the iconic CLR brand.

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THE 1940’s

In 1949 Manny Gutterman founded Manny Gutterman & Associates, Inc. as a national sales representative organization. This new company was dedicated to selling all types of proprietary products to chain drug, variety, hardware and department stores and also established an ethical and reliable channel for "close-out" merchandise.

 

The hair wiz
commercial

The Hair Wiz was one of the products featured products from one of the variety chains in the 40’s.

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THE 1960’s

A friend in advertising asked Manny to sell a warehouse full of cleaning product in barter from a bankrupt client. Of course he accepted the challenge and Jelmar, LLC. was born. Manny – along with sons Steven and Arthur – reformulated and repackaged the abandoned product and sold it as Tarn-X® Tarnish Remover.

 

The tarn-x®
commercial

The original Tarn-X as seen on tv commercial showed people how to polish silver.

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THE 1980’s

Manny, Arthur and Steven were meeting with business partner Al Eicoff to develop a product that could serve as a complement to Tarn-X. A powerful lime and rust remover was developed. And after some struggles to find a name for the product, CLR® Calcium, Lime & Rust Remover was born.

 

The first clr®
commercial

The first CLR Calcium, Lime, & Rust commercial featured in the 1980’s

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THE 2000’S & BEYOND

In 2007, Alison Gutterman continues the family legacy and became the president of Jelmar.  Jelmar developed and grew CLR into the company’s second nationally-recognized cleaning brand. Jelmar continued to develop new and innovative products, including CLR Bath & Kitchen Cleaner, CLR Power Plumber, CLR Mold & Mildew & More.

 

Today’s CLR Commercial

CLR current advertising, featuring a nasty cast of characters, urges you to fight the clean fight.

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