Over 50 years and a killer portfolio to handle cleanings worst nightmares
LIVING CLEAN, TODAY. PROTECTING GENERATIONS, TOMORROW.
We empower our team to create exceptional products that delight users, by inspiring us to do the right thing every day. Our vision is to be the strongest, safest, cleaning solutions provider on the planet.
NATIONALLY RECOGNIZED BRAND LEADERSHIP
We’re not resting on our laurels. We’re taking that same passion for excellence that made CLR® the #1 selling calcium, lime and rust remover in its category and bringing it to the professional cleaning industry. Your success is our success!
Get to know the story of how a determined salesman, an ad guy, and a warehouse full of product created the #1 selling metal cleaner and the iconic CLR brand.
the 1940’s
In 1949 Manny Gutterman founded Manny Gutterman & Associates, Inc. as a national sales representative organization. This new company was dedicated to selling all types of proprietary products to chain drug, variety, hardware and department stores and also established an ethical and reliable channel for "close-out" merchandise.
THE HAIR WIZ COMMERCIAL
The Hair Wiz was a featured product from one of the variety chains in the 40’s.
THE HAIR WIZ COMMERCIAL
The Hair Wiz was a featured product from one of the variety chains in the 40’s.
the 1960’s
A friend in advertising asked Manny to sell a warehouse full of cleaning product in barter from a bankrupt client. Of course he accepted the challenge and Jelmar, LLC. was born. Manny – along with sons Steven and Arthur – reformulated and repackaged the abandoned product and sold it as Tarn-X® Tarnish Remover.
THE TARN-X® COMMERCIAL
The original Tarn-X as seen on TV commercial showed people how to polish silver.
the 1980’s
Manny, Arthur and Steven were meeting with business partner Al Eicoff to develop a product that could serve as a complement to Tarn-X. A powerful lime and rust remover was developed. And after some struggles to find a name for the product, CLR® Calcium, Lime & Rust Remover was born.
THE 2000’S & BEYOND
In 2007, Alison Gutterman continues the family legacy and became the president of Jelmar. , Jelmar developed and grew CLR into the company’s second nationally-recognized cleaning brand. Jelmar continued to develop new and innovative products, including CLR Bath & Kitchen Cleaner, CLR Power Plumber, CLR Mold & Mildew & More.
Today’s CLR COMMERCIALS
CLR Brands® current advertising features a CLR Brands® product that is overqualified for almost every household mess. Been There. Outdone That
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
