Our Mission, Vision, and Purpose
Mission
We empower our team to create exceptional products that delight users, by inspiring us to do the right thing every day.
Vision
To be the strongest, safest, cleaning solutions provider on the planet.
Purpose
Living clean, today. Protecting generations, tomorrow.
OUR HISTORY
Get to know the story of how a determined salesman, an ad guy, and a warehouse full of product created the #1 selling metal cleaner and the iconic CLR brand.
Safer choice*
What the Safer Choice Certificate is?
The EPA’s Safer Choice program helps consumers find products that perform and are safer for human health and the environment.
What that means for you.
We’ve been recognized as the Safer Choice Partner of the Year for the past five years because of our outstanding achievement in the use of products that meet the Safer Choice program’s stringent health and environment standards.
What that means for the environment.
To help formulate safer products, Safer Choice developed the Safer Chemical Ingredients List, which contains more than 750 chemicals that meet Safer
Choice criteria.
* Not all products on this site are SAFER CHOICE Certified.
GIVING BACK TO THE COMMUNITY
We believe giving back to the community is more than just a "feel good" activity.
Our outreach teaches us compassion and reinforces our core values.